This identity for the Melbourne Art Book Fair takes the concept of print and personalises it for every visitor.

As the event is visited by many different people from various backgrounds and knowledge, a single program didn't seem appropriate for all of these groups. Instead, visitors to the Fair should be able to print their own, personalised guide after choosing what they wanted to see and visit within an app. After choosing these things, they would be able to arrive at the Fair and use a print station to print their own unique guide booklet. As well as this guide, the identity would be applied to all collateral around the Fair, such as advertising and merchandise. The identity itself was inspired by the building of the National Gallery, and from this three shapes were created that are repeated and rearranged, making different patterns into a cohesive identity. This was my first project in Sketch, and a working prototype of the app was created in Framer.